I created this simple and playful lookbook for New York based brand District Lane. Instead of using numbers, this lookbook assigns symbols and Greek letters to identify each style.

This project is part of the exhibition Processed.
I collected 50 captions through friends from all over the internet, and searched these captions in Google Image. Then I downloaded the first search results, and printed them out. In the exhibition the visitors were asked to pick one of the images and paste it onto the poster with the caption they found appropriate. Here are the book and photos of the exhibition.

Client: Multiple Antique Galleries, Shops and Restaurants in West Village
Art Direction: Michael Ian Kaye, Christian Cervantes (Mother New York)
Design: Zhang Qingyun

Revision Arts is a visual and verbal discussion of design—curating its work to open new dialogue on transformation, boundaries, and technology. Its core explores new and innovative thought processes that inform and eventually redefine intelligent design.
Revision Arts brings members from the art and digital community together to help shape the tone of tomorrow’s digital landscape. This community uses myriad of mediums, applications, and devices to present their visual or verbal curiosity while showcasing their work either independently or through group exhibition.
Here is my response to the project Metamorphosis curated by ReVision Arts:

Metamorphosis is something beyond transformation.
It's grotesque and biomorphic. Happens quickly and internally.
The environment influences the process, but the change is subjective and almost voluntary.
If we draw a straight line representing process, metamorphosis is neither a curve nor a turn, but a knot.
The second a pupa turns into a butterfly.
A (day spent) (on the) Beach (making a) Ball is my attempt to manifest this internal change. 14'' x 14'' x 22''
aluminum foil + sand + water + Henrike Dreier + Hedvig Astrom + Pedro Messias

Team: Zhang Qingyun, Christopher Lacy, Ollie Clarke, Duygu Dener, Berenike Eimler

This installation responds to Pipilotti Rist's video art. Braking moving image down into three main components; light, narrative and movement (with optional sound) we decided to produce an installation that communicated these attributes as simply as possible. The primary form of the sculpture is based on light, or to be more specific the light that exists in the gallery space. We reshaped the light into an obelisk type structure that extends the room's lighting down to the floor. A blue filter is added and combined with the semi translucent paper of the structure creating an ambient glow which bathes the gallery space, extending the installations scale. The two pillars are joined along the floor by what appears to be a soft blue glow, which not only creates a dialogue between the two forms, but also presents a more visceral interactive point for the viewer, allowing the viewer to walk upon light.

Time reThought is my senior project, which explores the subject of time perception.
It includes three sub-projects: 24 Hours • 10 Minutes, which is a collective writing practice; Every Cursor Is an Avatar, which tracks how much time we spent on the internet through measuring the spead, distance and clicks of the cursor; and Happiness Is Short Lived, which examines the span of happiness through video art.

Client: Maison Gerard
Art Direction: Michael Ian Kaye, Christian Cervantes (Mother New York)
Design: Zhang Qingyun, Christopher Rogers

Client: USGC Urban Green Council
Art Direction: Mark Pernice
Award Design: Zhang Qingyun, Mark Pernice
Production Direction: Vim & Vigor Inc.
Fabrication: Dave Marin

We wanted something beautiful in its simplicity, something familiar but progressive, of the earth but ethereal, organic in material but not in aesthetic. The cube represents many of these qualities with significant meaning to the human psyche as well as to architects and artists. The award design is about how different people approach similar challenges with totally different solutions. All the awards have the exact same construction, but positioned differently they appear distinct from each other. We looked to bioresin for its affordability, soft smoky aesthetic, and unique material. Each year we'll be changing the color and design slightly to create a series-reinforcing the message of sustainable design for years to come.

This is a series of posters designed for the screening of The Way Things Go at the Film Forum.
The Way Things Go (German: Der Lauf der Dinge) is a 1987 art film by the Swiss artist duo Peter Fischli and David Weiss. It documents a long causal chain assembled of everyday objects, resembling a Rube Goldberg machine.

Designed by a group of students from Camberwell College of Arts, class 2013.
Exercises in Style (French: Exercices de style), written by Raymond Queneau, is a collection of 99 retellings of the same story, each in a different style. We designed this book in 99 different typographic styles accordingly.

This is part of my senior project – TIME reTHOUGHT.
I asked a group of friends to write short stories for each 10 minutes of the day. (from 12:00 am to 12:10 am, for example) Then collected these stories and made a calendar.

This is my written thesis. It studied the case of a German writer, Sabine Kuegler, who grew up with a primitive tribe Fayu in the jungle of West Papua.
This essay discussed the cultural differences between the tribe and western civilization, and explored why the writer preferred the life of the jungle.

Client: Print Magazine
Art Direction: Ben King, Mark Pernice
Design: Zhang Qingyun, Mark Pernice

Client: The New York Times Sunday Review Cover
Art Direction: Aviva Michaelov
Design: Mark Pernice, Zhang Qingyun

They let us backpage the front page of the Sunday Review. Some of the gmails are actually working email addresses. The QR code takes you to a webpage that just redirects you pack to the print page.

This project was an experiment on expressive typography. I took the text from Eric Gill's classic book, An Essay on Typography. He wrote that letters are representations of sounds. By shifting baseline, changing weight and underlining certain words, I created these typographic notations.

MIXER Magazine is an independent publication. It serves as a platform for young Chinese writers and artists to showcase and collaborate.

"Par, library of performing arts." is a project for New York Public Library for the Performing Arts. The brief for the project is to reposition and promote the library. My core concept is to emphasize the audio and video aspects of the archive, which are the most unique parts of the library. The library is renamed Par, which is easy to remember by its sound. The printed materials are intended to create a cinematic experience. There are three posters and four brochures.